Creating the identity
of environmental science
A member of the college organization Community of Future Environmental Scientists (CFES) requested for me to create a logo. The organization did not have a logo and wanted me to use it on their flyers, program board, and for group t-shirts.
Goal:
Design a logo to capture for the Community of Future Environmental Scientists to use for their events.
Tools:
-
Adobe Illustrator
Use club name
Vector Plant
Getting the facts straight:
I created sketches based off what
the client told me, since they had
strict criteria.
Earth
Use CFES
Persona: I created a persona to represent the audience.
Tiffany, 21, Scientist,
Traverse City, Michigan
Goals:
Wants to wear a t-shirt representing her school club
Prefers a shirt to remember her college
club after graduation
Frustrations:
CFES is formally registered as an organization,
but there is not an official logo
Needs someone with design experience
Creativity with earth:
After reviewing the sketches, I felt that the earth could have more detail. It seemed too much like standard circle logos. I played around with different ways to bring life into the logo.
I put together rough drafts of some combinations of the front and back of the shirt. I kept the background sage green for a realistic visual representation.
Earthy
rough draft:
A pleasant combination:
I reviewed the rough drafts with the club, and they chose a combination. They felt that the dashed lines were a good graphical interpretation of how the students of CFES could end up working anywhere in the world.
A lesson I learned from working in a print shop is how difficult it is to print thin details. I communicated with the client that most likely the print shop will require an outline for their art. I kept the stem a little thicker in case a print shop can print as is.
Thicken the roots:
-
The CFES members loved the t-shirts.
-
They used the logo on their other promotional material like flyers.
-
The logo is still in use today.
-
The members felt happy to see
their vision come to life visually.
Conclusion:
-
I love collaboration, so it was fantastic
to work together with scientists and see
what they could come up with. -
Overall, I enjoyed creating a design for
a cause I care about. -
I hope to continue creating more for
causes I am passionate about.
Knowledge Gained:
Expanding
my interests
Another interest of mine is marketing,
so I took a course to learn more...