This is a fictional company that promotes eco-tourism and sustainability in Utah. I
believe that it is important to promote eco-friendly companies everywhere.
I loved this project because I was able to combine two things that I like which are
resorts and promoting eco-friendly attitudes. This was also great experience since I created an entire campaign for a fictional company. It was also an opportunity for me to showcase my storytelling and branding skills.
Ever Valley Resort
About the design: About the design: the color scheme are earthy tone to represent being eco-friendly.
The triangle shapes symbolize the mountains and treetops of Utah. I wanted to have a modern theme
since technology is evolving today and more modern options are available to become eco-friendly.
Below is a stationary kit and brochure.
Below are advertisements so people can hear about from
resort from billboards on the freeway, social media, and
passing by the location.
The following are some
objects for the gift store.